How to Build Backlinks
Why Build Backlinks?
While how to build backlinks for your website is very important in terms of SEO, you first need to understand why it is important to get links back to your website. The rise of the vast number of websites has caused trouble for search engines. At any given moment, search engines have to deal with thousands of websites discussing the same topic or keyword that the user is searching. Despite all of the on page elements like text, structure, etc., search engines must determine how reputable a website is compared to the other sites. One way to determine reputation is by examining the links to a web page from other websites. If other websites are linking to a web page with anchor text that is relevant to that web page's content, then that web page receives some reputation from those other sites. Essentially, that is the simple idea about backlinks; however, it is a bit more complex. Each web page or website that links to another has its own reputation, and when it links to that other web page, its reputation is involved in the equation. When Google.com (a high reputation website) links to another website, that website is likely to have a higher reputation as opposed to when some lower reputation website that linked to it.
Strategies for Building Backlinks
Before you start building backlinks, you need to understand what type of backlinks you want to build. First, you want the website that is linking to your web page to be in the "neighborhood" of your website. For instance, a link from a dog trainer website is not very useful when it is linking to a website about Psychology. As mentioned above, you would like to get links from websites that are more reputable. It is not exactly a great idea to go out and build 100 websites that link to your original website. You want links from websites that have been around for a while and have built up their own reputation. Finally, the type of link you receive also matters. A link with a rel attribute containing the value "nofollow" is not as valuable as one without it. Essentially, the rel="nofollow" says to search engines, I want to provide a link to an external site, but I don't exactly trust it. However, even backlinks with the "nofollow" can help you. Visitors of that website can follow the link to your website, and some of these visitors might just have their own websites with the possibility of linking to your web page.
Asking for Backlinks
Asking for backlinks from another website is tedious, and they probably have hundreds of emails from other websites asking for backlinks. However, you can create some effective backlinks this way as long as you go about doing it correctly. First, you need to realize that certain websites are probably too big to deal with your backlink request (asking google.com for a backlink is a waste of time). Therefore, you need to find websites that are in your "neighborhood" and might actually consider your request. After you find these websites, create a simple and friendly message. Tell them about why you are at their website, which should include a genuine compliment about their site. Next, tell them about your site and why you would like them to link to it (be sure to include the web page you would like them to link to). Finally, thank them for their time and move on. Don't bother with sending follow up emails because if they don't respond, they likely deleted your email and have no interest in giving you a backlink.
Before you start posting a ton of comments on other websites, read the content of that web page. Is your web page relevant to the content of that web page? If it is, discuss the website's content with the content on your web page. Your comment should be a detailed discussion with at least a paragraph of text. Don't just put "Great Article! I wrote more about it here www.example.com". If the web page's content isn't relevant to your website, write a meaningful comment about the article and don't try to build a backlink. Instead, you are building the reputation for your account. Whenever the content managers of that website are looking for spammers, they will see that you added meaningful content to various web pages and didn't always try to build a backlink.
Forums are much like comments but in a different environment, you should at least read the other posts of the forum before you decide to post. If you decide the discussion is interesting and you want to post, ask yourself, "Is my website relevant to this discussion?" If it is, write a message about how your website relates the discussion. If it isn't, go ahead and post a message to the discussion without a backlink. Again, this is to build the reputation of your account, which can be used later to build backlinks.
When you ask for other websites to include a backlink, you are actually putting more work on them than you would think. Even if they did want to include your backlink, where would they put it? Sometimes, other websites will be much more willing to include a backlink to your website if you write an interesting article for them rather than just slipping your link into one of their existing articles. If you see that asking for links isn't very successful, you might want to consider altering your message to say that would be interested in writing an article for them as long as they would provide a backlink to your website. Of course, you would want this article to be in the same "neighborhood" as your website. It is generally a good idea to make sure the backlink that they will be giving you is not a "nofollow" link. Also, it might be wise to look at other articles on the website to see if they have done this in the past and how they handled it.
Web directories have been around for years and act very much like the yellow pages do for phone books. Also much like phone books, people don't usually use these websites, but that doesn't mean they are useless in terms of building backlinks. Yes, it is true that this is a dangerous area to try to gain backlinks because search engines see these directories as only ways to build backlinks. However, some web directories are moderated well and add meaningful content to the websites listed in them, which makes these directories unlikely to be penalized by search engines. When considering a web directory to add your web page link, look at the reputation of that directory. If it has a strong reputation, look to see how well it breaks the links into categories. Does it allow the links to add a title and a description to the link? If it meets this standard, try to add your backlink with a meaningful title and description and move on to the next web directory.
The Future of Building Backlinks
These are just a few of the ways of how to build backlinks, but it should get you in to the right mindset. Creating backlinks isn't just about building as many as you can, but more about getting backlinks from other websites with strong reputations. It's not about using these methods to spam other websites and demand backlinks, but more about getting involved in "neighborhood" websites and building your reputation and your website's reputation.